A new advertisement for Ford’s newest SUV could turn one mogul family into some unhappy Kampers. Yes, the pun was intended.
In an advertisement for the Figo a drawing depicts celebutante Paris Hilton winking as she glances at her reality TV rivals, Khloe, Kourtney and Kim Kardashian, tied up and bound in the back of the car.
Communications company J. Walker Thompson’s India branch, who’s clients include : Nike, Levi’s, and Pizza Hut, was commissioned to handle the advertising for the small SUV only available in India. Two of the firm’s employees showed the world the three sisters are not just the butts of jokes in only the United states.
Unfortunately, the ad ideas were created in the wrong place at the worst time . India is currently facing in crisis the uprising of sexual assaults against women. After it was determined the death of a 23-year old rape victim in New Delhi was due to injuries suffered during her attack. India recently applied a more stringent law to punish sex criminals.
Although the print artwork never circulated in any publications, the mockups were posted to the Ads of the World’s website.
Ford issued a statement saying :
“The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again”
The employees also created a similar drawing involving Formula One driver Michael Schumacher behind the wheel of the car while his race car rivals, Sebastian Vettel, Lewis Hamilton and Fernando Alonso are tied up in the back.
In a statement, JWT said they deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.’